Last May, we once mentioned a platform called Luxus in an article on the official account. At that time, it was selling a 0.54-carat fancyvividpurplishpink Argyle pink diamond into 2000 shares at a price of $200 per share and a total price of $400000.
Now Luxus continues to execute this strategy by splitting another 5-carat D-color FL white diamond with a price tag of $400000 into 1600 shares and selling it at $250 per share.
According to the company, the price index of these diamonds outperformed the S&P 500 last year, making them a favorable tool for combating inflation.
However, from another perspective, the industry has mixed reviews of Luxus' approach. Supporters believe that this is an innovation, but opponents feel that it is an insult to consumer intelligence. Last year, Bloomberg also commented on this matter, stating that its pricing is highly opaque. Later, Luxus reported that their pricing was "between wholesale and retail prices," which caused dissatisfaction among some players in the industry.
Whether the practice of split selling is appropriate, whether these diamonds can be sold at a reasonable price "1.5 to 3 years later" as described by Luxus, and whether the investment of "shareholders" can receive a reasonable return are all things that can be continuously observed.