Pandora Jewelry's New Strategy Restarts
Pandora officially announced the launch of a comprehensive "brand restart project" in the Chinese market. From working with Liu Yuxin, the brand new spokesperson, to upgrading the product concept store, every chapter of the restart plan focuses on consumers, aiming to convey the unique brand value of Pandora Pandora as a carrier of story recording and collection, and establish a deep emotional bond with consumers. Pandora has always attached great importance to the Chinese market. In this brand restart plan, Pandora Pandora hopes to help each consumer express their personalized self and growth stories by deepening the brand positioning of "memorial stories" and "collectable".
Australian jeweler J Farren Price has launched the first and only piece of the "Argyle Heritage Collection" series - the "Argyle Lotus" colored diamond ring, featuring pink and blue diamonds extracted from the Argyle mining area, with a total weight of 3.34ct.
