During this period, Bulgari was also very popular, and the brand celebrated the 75th anniversary of its Serpenti series. LVMH stated that high-end jewelry has achieved "excellent performance" at the launch of the new Mediterranean series. Shangmei Paris and Fred also achieved "strong growth" in the first half of the year. The group's revenue in the first half of the year increased by 15% year-on-year, reaching 42.24 billion euros (approximately 46.76 billion US dollars). Net profit increased by 13% to 11.57 billion euros (approximately 12.81 billion US dollars).
