Entering the National Cultural Palace of the New Era
——The General Party Branch of the China Treasures Association and the Party Committee of China Gold and Jewelry Corporation jointly established joint learning and construction,
Visit the National Edition Museum of China

Go to the Seed bank that continues the Chinese culture - the Central General Hall of China National Edition Museum to visit and learn. Bi Lijun, Secretary, Vice President, and Secretary General of the General Party Branch of the China National Association for the Betterment of China, Changsha Nali, Deputy Secretary and Deputy Secretary of the General Party Branch of the China National Association for the Betterment of China, Liu Kejun, Secretary of the Party Committee of China National Association for the Betterment of China, and Liu Weiming, Deputy Secretary and General Manager of the Party Committee of China National Association for the Betterment of China, attended the event. Wu Xiaotian, Director of the Exhibition and Consulting Department of the National Edition Museum of China, accompanied the visit and exchange views on the exploration and activation of version cultural and artistic resources, as well as cooperation in exhibitions, cultural and creative fields. All members of the General Party Branch of the China Treasures Association and active party members, as well as representatives of party members from various organizations of China Gold Jewelry, participated in the event.
2023 Kunming International Stone Expo and
Yunnan International Jewelry and Jade Exhibition Successfully Held
The 2023 China Kunming International Stone Expo and Yunnan International Jewelry and Jade Exhibition are exhibitions that aim to develop innovation and change. They adhere to dedicating their resources, focusing on market needs, continuously creating new competitive advantages, and tapping into new driving forces for development. We will actively participate in the initiative of jointly building the "the Belt and Road", strive to make the exhibition a domestic first-class jewelry brand event, become an important platform for promoting stone cultural exchanges and cooperation between China and South and Southeast Asian countries, and actively promote the high-quality development of Yunnan's stone industry.
The successful opening of the 2023 Dianchi Jewelry Forum

On July 6th, the 2023 Dianchi Jewelry Forum, co hosted by China Treasures Association, ASEAN Jewelry Association (AGJA), and Kunming International Convention and Exhibition Center Co., Ltd., successfully opened at the Kunming Dianchi International Convention and Exhibition Center. This forum aims to actively respond to Yunnan's strategic layout of building a radiation center for South Asia and Southeast Asia, promote the global integration process of the jewelry industry, work together with global stakeholders to create closer upstream and downstream cooperation in the industry chain, attract precious jade resources from South and Southeast Asian countries to trade in Yunnan, and promote Yunnan to become a strategic highland for domestic and foreign jewelry merchants to exchange and cooperate.
The annual meeting and technical exchange meeting of the Inspection, Testing and Evaluation Branch of the China National Association of Baosteel was held in Kunming
The 2023 Jewelry Industry Innovation and Development Symposium was successfully held,
China Treasure Association and Xinhua Network Sign Framework Cooperation Agreement

On July 18th, the 2023 Jewelry Industry Innovation and Development Symposium and the signing ceremony for the framework cooperation between Xinhua Network and China Treasure Association, jointly organized by China Treasure Association and Xinhua Network, were successfully held in Beijing. At the symposium, both parties signed the "Framework Cooperation Agreement between Xinhua Network and the China Jewelry and Jade Industry Association", and invited guests discussed topics such as the construction of a gold and jewelry brand value evaluation system for Chinese brand construction and the future development trends of the industry.
China Treasure Association - Hotan "Hand in Hand Growth Plan" Education and Assistance Training Class Opened
In order to actively respond to the call of the Ministry of Civil Affairs of the Ministry of Civil Affairs to "Warm Tianshan Mountains, Love Boundless - National Social Organizations' Action to Aid Xinjiang", further give play to the advantages of Hotan Jade's origin, and fully tap and promote Hotan Jade culture, the academic education and talent training professional committee of the China Baobab Association has carefully planned the education assistance training course of the China Baobab Association Hotan "Hand in Hand Growth Plan", which was officially launched on July 30.
The People's Government of Xiuyan Manchu Autonomous County in Liaoning Province and a delegation visited the China Baoji Association

The Chinese Treasure Association organized an exhibition in five cities of Italy and France (Vicenza exhibition)
Jewelry Research Group Registration Launch

In response to the "the Belt and Road" initiative, to deepen China EU economic and trade cooperation, to help domestic jewelry enterprises expand their international vision, expand the international market, and to promote the realization of "going out" of domestic jewelry brands and "bringing in" of international jewelry brands, the China Jewelry Association will organize a delegation to Italy and France from September 4 to 14, 2023, visit the 2023 Vicenza International Jewelry Fair, investigate jewelry markets around the country, and carry out in-depth exchanges with local well-known jewelry enterprises. Please register and confirm as soon as possible for units interested in participating in the delegation. The specific itinerary and arrangements will be notified separately.
The 46th GAC Gem Appraiser Certificate Examination of the China Treasure Association has successfully concluded
On July 12th, with the careful preparation and collaboration of all examination points and staff, the 46th GAC Gem Appraiser Certificate National Unified Examination of China National Association of Treasures was successfully concluded. This exam consists of seven exam locations: Changchun, Jinan, Xi'an, Xianyang, Shanghai, Shenzhen, and Shijiazhuang. The preparation work plan for each exam site is thorough, and the exam process is managed in a standardized and orderly manner.
The GAC Gem Appraiser Certificate Examination is not only a test of candidates' personal abilities, but also an important reflection of the high-end development of talent in the jewelry industry. With the increasing expansion of China's jewelry market and the increasing consumer demand, the industry's demand for professional gemstone appraisers is also increasing. Selecting outstanding talents through the GAC Gem Appraiser Examination will further promote the high-quality development of China's jewelry industry.
Jewelry retail sales increased by 17.5% in the first half of the year, and the market accelerated its recovery
Launching of High Quality Freshwater Pearl Trading Name Award Collection Activity
In order to enhance the international reputation of freshwater pearls and standardize the use of freshwater pearl trade names, and to cooperate with the successful development of the group standard "Freshwater Pearl Trade Names and Domestic Quality Requirements", the Zhejiang Pearl Industry Association has conducted a prize collection for high-quality freshwater pearl trade names to the society. The collection activity has ended on July 18th.
The World Federation of Diamond Exchanges and the Natural Diamond Association have reached a partnership
Recently, the World Federation of Diamond Bourses and the Natural Diamond Council have reached a partnership to jointly promote industry development. This move also confirms the crucial role played by the continuously growing customer demand in the booming process of the natural diamond industry.

The World Diamond Exchange Federation will collaborate with the Natural Diamond Association to explore effective ways to directly reach consumers through the resources of the Federation, its affiliated diamond exchanges, and individual members, thereby providing more consumers with the opportunity to learn more about the unique charm of natural diamonds. In addition, the World Federation of Diamond Exchanges will also provide initial financial support for related projects launched by the Natural Diamond Association.
Assist in the inheritance and innovation of intangible cultural heritage, and break through the marketing strategy of Dream Garden to create new tricks
In order to better help the inheritance and innovation of intangible cultural heritage, Meng Jinyuan, a unit of the vice president of the Chinese Treasure Association, and Xiao Zhu, the first original digital person under Xinhuanet, joined hands across the border to show the intangible cultural heritage craft of Meng Jinyuan and China-Chic craftsmanship through new digital marketing. As a recommender of Chinese culture and guardian of intangible cultural heritage, Xiaozhu's new identity this time is the recommender of the "Master Craftsman Biography" series in Dream Garden.

Joining hands with virtual digital person Xiaozhu, Dream Gold Park has achieved the transformation and upgrading of digital marketing for gold brands, making traditional culture and intangible cultural heritage crafts lively and trendy through digital technology. Mengjinyuan is committed to enabling more young consumers to generate a strong sense of immersion and empathy through immersive experiences, and to deeply experience the connotation and value behind gold and jewelry products. The dual empowerment of digital technology and intangible cultural heritage has also helped Mengjin Park explore new paths in product design, marketing models, and other aspects.
