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1. National Bureau of Statistics: The retail sales of gold, silver, and jewelry increased by 10.4% year-on-year in October
Liu Aihua, spokesman of the National Bureau of Statistics, chief economist and director of the Department of Comprehensive Statistics of the National Economy, said that the year-on-year growth rate of the total retail sales of consumer goods in October was 2.1 percentage points faster than that of the previous month, and the recovery was fast. The reasons for the rebound in the total retail sales of consumer goods in society include the sustained and effective policies, as well as the strong demand for travel and tourism during the National Day holiday, as well as factors such as pre-sales during the "Double Eleven" online shopping festival.
It is understood that driven by the rapid growth of e-commerce live streaming shopping and other factors, the online retail sales of physical goods in China increased by 8.4% year-on-year from January to October, accounting for 26.7% of the total retail sales of consumer goods in society, an increase of 0.3 percentage points compared to September and 0.5 percentage points compared to the same period last year.
In October, driven by factors such as pre-sales during the "Double Eleven" online shopping festival and promotion and subsidy activities in multiple places, the retail sales of sports and entertainment products in units above the designated size increased by 25.7% year-on-year, an increase of 15 percentage points compared to the previous month; Communication equipment category increased by 14.6%, accelerating by 14.2 percentage points; The growth of gold, silver and jewelry categories was 10.4%, accelerating by 2.7 percentage points; The year-on-year growth of automobiles was 11.4%, accelerating by 8.6 percentage points.

