Following Harbin's family-style hospitality, Henan also made a big move. On January 4, after getting off at Luoyang Longmen High-speed Railway Station, many passengers received artificial diamonds distributed by the local Culture and Tourism Bureau, the largest of which was 1 carat. Many netizens said, "Buy tickets to Henan now", which shows that diamonds are still very attractive to consumers.
JD.com's consumption data shows that after Luoyang Cultural Tourism sent diamonds, the number of searches for cultivated diamonds on JD.com increased by 110% year-on-year, and the overall turnover of related diamond jewellery increased by 50% year-on-year. With a "lower price and the same quality than natural diamonds", cultivated diamonds have won the hearts of the public with the ultimate cost performance.
With the gradual improvement of consumers' awareness of sustainable consumption, cultivating diamonds as an environmentally friendly and preferential price choice has become more and more favoured by the younger generation. According to JD.com data, among the groups who buy and cultivate diamonds, young people aged 21 to 30 are the main consumers. They account for 45% of the number of people who buy and cultivate diamonds, and account for more than half of the turnover.
On the one hand, the production technology of cultivating diamonds has been continuously improved, and its production cost has gradually decreased. Compared with the price of tens of thousands of natural diamonds on the market, consumers can buy cultivated diamonds of the same quality for thousands of yuan. On JD.com, luxury inlaid diamonds of more than 1 carat are very popular, and their prices are generally between 5,000 yuan and 10,000 yuan. During the Jingdong New Year's Day, the 4c-level Chen Quan Ai classic six-claw 1-carat crown diamond ring only costs 3,999 yuan, and the price of another Xiele 1-carat cultivated diamond pendant is 3,599 yuan. Both have D-colour and vvs1 cutting technology, mainly "it's not that natural diamonds can't afford it, but more expensive to cultivate diamonds. Compared with.
On the other hand, cultivating diamonds can create more styles through technical means to meet the personalised needs of different consumers. According to JD.com data, in addition to the traditional round diamond, the best-selling diamond has also become a popular choice. Introduction of Jingdong K Gold Diamond Colour Treasure Group's purchase and sale of big gold: "The emergence of cultivating diamonds enriches the diversity of diamond jewellery, but cultivating diamonds cannot completely replace natural diamonds. The scarcity of natural diamonds and the emotional value contained in it are the enabling values that cannot be formed by cultivating diamonds at present.
However, it is worth mentioning that the domestic diamond cultivation market is gradually emerging. JD.com data shows that the turnover of cultivated diamonds in 2023 increased by 100% year-on-year in 2022, and the turnover increased by 150% year-on-year. In June 2023, China's gold cultivation diamond flagship store opened in JD.com, and held a new product launch conference on cultivating diamonds on JD.com. The market influence of cultivating diamonds has gradually expanded.
Source：News