Do you know that many century old jewelry brands we are familiar with today are mostly developed from the jewelry family, and the persistence of the jewelry family from generation to generation not only inherits its own uniqueness, but also leaves an indelible spiritual legend for the entire jewelry industry. This time, we delve into the stories behind these jewelry families, with the aim of showcasing the most profound humanistic beauty behind jewelry, just like the true secrets of every step hidden on the back of every shiny jewelry.
There is a saying that the term "Jewel" in English is a transformation from "Jew" (Jewish). Looking back at history, Jews have a history of 3000 years of diamond trade. This time, we selected the Leonschachter family from many Jewish families who do diamond business. They were once extremely ordinary Jewish exiled diamond workers, but now they have become a large enterprise with annual sales exceeding 750 million US dollars. Their generations of development history has become a model of the success of the Chaotai Diamond family.
Leo Schachter Family Member Meeting
The Chain of Fate from Antwerp to New York
The luxurious and bustling Fifth Avenue of New York has gathered the world's most famous jewelry brands, with sparkling glass curtain walls and luxurious and dazzling window jewelry. Women see this place as their dream shopping paradise. The diamond district, which gathers 90% of diamond trading in the United States, is located on 47th Street in Manhattan, perpendicular to Fifth Avenue. Unlike the "high rise" of Fifth Avenue, this small area gathers various grades of jewelry stores. From luxury stores on marble floors to small shops with only one counter to small stalls that can not even be counted as shops, this is where jeweler begin their dreams.
According to conservative estimates, the diamond district is crowded with over 2600 diamond jewelry stores, the vast majority of which are operated by Jews for generations. 62 years ago, the Leo Schachter family was one of them, but now they have expanded their diamond business to more than 10 countries around the world, becoming one of the world's four major diamond cutting and trading centers and Israel's largest diamond trading company.
Their story will start from World War II.
At that time, Leo's father, Mr. MaxSchachter, had never been exposed to diamonds and had no funds to make such a huge investment. However, he made the right decision to lead his family to Antwerp, Belgium. Here he learned a complete set of diamond cutting techniques, which is the decisive secret of the Leo Schachter family's development to this day.
Mr. Max Schachter
There is always a huge threat hidden on the land of Europe, and without making too many stops, Max Schachter came to New York with his wife and children. I thought this was to live a comfortable life, but the crisis of unemployment turned to them. In the high-speed city of New York, employees' request for a Saturday break is simply the biggest joke in the world for their boss, but Judaism stipulates that Saturdays are Sabbath and they cannot work. Max, who adheres to his faith, unexpectedly receives a sneer from his bosses and a piercing "Fire"!
Max, who was on the brink of extinction, had to seek help from a distant relative who had almost lost contact. This relative had already run a small diamond trading firm in the Diamond District of 47th Street in Manhattan at the time. However, what greeted the Max family was not the hospitality, but a bag of diamonds that had to be sold, and the sentence that made everyone feel silent after hearing it: If you can't sell it all, don't come back!
But Max persevered and even gained a lot of experience in diamond processing and trading, and soon Max began his family's business. That started with buying and selling one or two diamonds, not even a small stall in the diamond district. Every day, Max carried the diamonds he wanted to sell in his pocket and talked about business one by one. But to everyone's surprise, the diamonds brought by this unfamiliar face all have excellent cutting quality, but no one knows how long Max, who highly values cutting quality, chose these diamonds and what kind of argument he had with the seller. Fortunately, in an era where diamond trade regulations were not yet fully regulated, this became a huge competitive advantage, and soon Max's diamond business began to develop rapidly.
In 1952, Mr. Leo Schachter inherited his father's business, and the family finally owned a small and medium-sized shop in the Diamond District, named after Leo Schachter. Leo, like his father, has extremely strict requirements for diamond cutting, which has earned them the favor of Japanese customers who are exceptionally picky about quality. At this time, the innate sensitivity of Jews to money became the determining factor for the development of this family. Leo keenly noticed that Japan began to use diamonds as a symbol of innovation, luxury, and Western value, which undoubtedly meant that the Japanese market would be profitable. In 1967, Leo, who was timed, opened a sales company in Japan and became the first American company to sell diamonds in Japan. Over the next 30 years, Japan's high profit margin market provided a continuous stream of assets for the Leonschachter family. By the 1990s, over 70% of Japanese brides wore diamonds at their weddings, and it was not so much that Leonschachter caught up with this good time as they created it.
LEO Diamond
Leo Diamond is an American diamond brand founded by Leo Schachter in 1952. With a commitment to perfection and years of accumulated exquisite craftsmanship, Leo Schachter has reached perfection, constantly researching innovative methods, and achieving the Leo Diamond diamond that shines with string beauty one after another and has 82 pairs of cutting faces.
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Brand History/Li Ao Flash Diamond Editor
The Liao Flash Diamond is Leo Schachter's eye-catching masterpiece, developed over three years and manufactured meticulously, bringing together the infinite efforts of artisans. With a persistent commitment to perfection and years of accumulated exquisite craftsmanship, we have achieved one after another beautiful sparkling diamonds. Leo Schachter is one of the largest and most creative diamond masters in the world, renowned for his unique and exquisite diamond design, cutting, and polishing techniques. The Leo Schachter family has been around for over half a century, providing sparkling diamonds to the world's leading jewelry and diamond shop, with sales networks throughout the United States, the United Kingdom, France, and Italy.
Production process/Liao flash diamond editor
Perfect cutting comes from carefully selected drill embryos. When selecting stone embryos, cutting experts ensure that each Liao sparkling diamond embryo is not affected by any natural texture and structure, and must be of I color and clarity of SI2 or above. Diamond cutting is an art, and each Liao sparkling diamond is polished by hand. Professionally trained craftsmen must have at least 10 years of experience in order to be qualified to polish Liao flash diamonds. They use exquisite technology, carefully ponder, and shine the brilliant light of the Liao sparkling diamond, becoming a rare artistic crystallization. Diamonds that have been polished and retested for color and clarity must pass GemEx's optical testing to achieve a "high" to "very high" scintillation rating in order to officially become Liao sparkling diamonds. Only about 80% can meet the requirements. Each Liao flash diamond takes an average of 90 days to make, indicating its rarity.
Innovative cutting/Liao flash diamond editing
The innovative 82 petal design of Liao Flash Diamond increases the symmetry and brightness of the diamond. The patented symmetrical cutting of Liao sparkling diamonds allows diamonds to reflect more light, showcasing unparalleled brilliance in the same class of diamonds (with the same carat weight, color, and clarity). Unique grinding technology extends from round drills to fancy cutting, providing a more diverse range of flickering options. Traditional cutting only has 58 lobes. Although the number of petals of a diamond is not directly related to its flicker level, if the cutting of the petals does not maintain perfect symmetry, light will escape from all around or below, reducing the flicker effect.
Diamond Certificate/Liao Flash Diamond Editor
IGI 4Cs certificate
The International Gem Institute (IGI) is one of the world's largest independent gemstone authentication and rating agencies. Through internationally recognized authentication systems, scientific testing and analysis are conducted using state-of-the-art precision instruments to verify the authenticity of diamonds and provide 4Cs ratings (weight, color, clarity, and cutting). On the waist edge of each Liao sparkling diamond, there is a unique IGI number laser engraved (LaserscribeSM). The enlarged image is also attached to the appraisal report, providing you with multiple guarantees. Leo's IGI certificate design is customized and unique globally. Show off the extraordinary style of the Liao sparkling diamond.
GemEx Optical Certificate
The flicker of a diamond depends on its ability to refract and reflect light, known as' Return of Light ', which is divided into' white light ',' colored light ', and' flash '. The Liao flash diamond has been tested by Gemax, a diamond optical testing agency in the United States ™; ， With a shiny mirror ® The analyzer (using patented "spectral analyzer" technology) has been tested and proven to outperform its peers in these three categories - each achieving a "high" to "very high" scintillation rating.
Electronic certificate
A unique Leo number, like the birth certificate of each Liao diamond. Not only is it laser engraved on the waist edge, but it is also attached to IGI and GemEx certificates. Simply enter the number on the webpage, and you can browse its certificate rating and even the data of its polishing craftsman anytime and anywhere. No matter where you are, you can also share with your family and friends the extraordinary flashing joy